How we can help you
Proposal Automation Consulting
Proposal Automation Consulting
Proposal Automation Consulting
Unleash the full power of proposal automation with intelligence and innovation to improve efficiency and consistency of quality.
Bid Management
Proposal Automation Consulting
Proposal Automation Consulting
Win more business by combining persuasive structure, elegant writing and professional methodology.
Social Bidding
Proposal Automation Consulting
Reporting and Analytics
Use the influence of social media to engage with your customers and build credibility for your key win themes.
Reporting and Analytics
Reporting and Analytics
Reporting and Analytics
Analyse content usage patterns and user activity to identify what gets used, by whom, when, where, and how.
Proposal Writing
Reporting and Analytics
Proposal Writing
Use the power of storytelling to create an impact and simply explain how you solve your customer's most complex business problems.
Our Top Tips
Reporting and Analytics
Proposal Writing
Free expert advice, innovative ideas, insider tricks, and lessons learned from our award-winning proposal automation consultant.
Proposal Automation Consulting
Unleash the full power of proposal automation to win more business faster
How can you automate a proposal with a truly client-centric value proposition?
Proposal automation can exponentially improve the quality, consistency, speed and throughput of proposals and increase the sales pipeline. The challenge is how to create automated proposals that focus on your client, their needs and their desired outcomes.
Firstly, it requires the right combination of people, process and technology to spread best practice through content creation, market segmentation, and industry intelligence.
Secondly, apply innovation to proposal automation technology so the proposal themes are embedded into the flow of the document at key points such as the Cover Letter, Title Page, Executive Summary, and thesis statements.
Implementing this creative approach to high-volume proposal development results in personalised and persuasively structured proposals that can be created in a few minutes.
Learn More
With a combination of people, process and technology you can transform how you create and deliver business proposals to customers. The end result is that sales reps can quickly and easily combine customer industry themes with common business issues and desired outcomes to dynamically create client-focused proactive proposals.
Find out more in our series of articles on How to Automate Proposals and Influence People.
Reporting and Analytics
“If you can't measure it, you can't manage it”
One of the least recognised but most powerful benefits of proposal automation tools is reporting. We have helped clients unlock the hidden intelligence in their systems such as:
- Analysing content usage patterns to identify what gets used, when, where, and how. We can also weed out unused content or target it for improvement.
- Tracking user adoption to drive awareness, training, support, and new use cases.
- Comparing win rates and margins between business units and products to help optimise sales.
- Learning from user search habits to make content more findable and identifying new content requirements from searches with zero results.
Harnessing Analytics to Measure Proposal Automation Success
How can we measure the organisational impact of proposal automation? What data points can we capture beyond win rate and revenue or proposal throughput and content downloads? And what can we do to translate this data into meaningful information and actionable intelligence?
Social Bidding
Using the power of social media to expand your contacts and reach more influencers
As a proposal professional, your job is to persuade customers that your idea will bring the greatest reward for the least risk. The problem is that buyers are researching potential solutions and forming their own ideas long before you get to present your carefully crafted value propositions.
Socialize Your Story
Social bidding uses the power of social media to widen and deepen your contacts, enabling you to reach as many influencers as possible. Using a programmatic approach, you can research your target audience, develop a library of content, schedule persistent messaging, and engage with their social conversations. All the time, you are building the story you want to tell in your proposal.
Engage With Generosity
Attract your target audience’s attention by sharing content that is relevant and recognisable to them. Next, you want to build and reinforce your story by creating a link between the content you share and the idea you want to implant. Finally, you want to make them think about the implications for themselves or their business. A probing, hypothetical question works well. Remember, you are leading them to their own conclusions; if they think you’re pitching, they will disregard your message.
Engage with your prospect's corporate and individual social media activity, websites, blogs, and news articles. by liking, sharing, and retweeting, because customers will appreciate your attention, and it keeps your brand high in their awareness.
Use Your Influence
Informed buyers are making decisions before the RFP. Use social bidding to begin the persuasion process early so they believe your solution was their idea in the first place. Your proposal will resonate with the same pervasive message, leading to a more positive evaluation.